PepsiCo is hoping to spark new competition to the lemon-lime soda market with their newest brand, Starry. Released in January 2023, it is still in the earliest phases of brand activation. So far, we’ve seen its TV debut during NFL’s Championship Weekend slate of games, but there is said to be digital and social content...
Those of us who consider ourselves sports fans represent one of the most brand loyal audiences in the world today. We wear merchandise, learn chants and songs, and regularly give time and money to cheer on our favorite teams. After all, being a fan of a team plays into the basic human need of belonging...
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