John is the guy who loves to take the leap from strategy into the outer orbits of creative possibility. He believes simple is better. That people respond most to truth. And that no matter how far into the unexpected an idea may take the audience, it must always bring them back. As a former Creative Director at TBWA/Chiat/Day in New York, John has hands-on experience developing creative solutions for Pfizer, Merck, Novo Nordisk, Trimble, Hewlett Packard, Absolut Vodka, Farm Yard and Anythink Libraries.
Everyone is creative in some way. And every department is a creative department.——