Lori Reifert

Lori Reifert - BrandJuice

Lori is a passionate brand builder that loves to push the boundaries of what’s possible. She’s not afraid of exploring the edges and getting people out of their comfort zones in search of new ideas. She learned long ago to embrace the ambiguity – and is driven to create clarity where there were once only murky waters. She has over a decade of experience building brands and innovating new products across consumer, technology and healthcare, and has led consumer research around the world – from tiny Tokyo apartments to sprawling Texas homes.

After Hours.

(Unofficial) Sommelier
Kentucky basketball
Racking up airline miles


All things “Millennial pink”
Celebrity Dog Instagrams
CorePower Yoga


We can’t solve problems by using the same kind of thinking we used when we created them.

——Albert Einstein

Some of my thoughts on things.

Favorite Projects

B to B

Unifying brand equity through targeted emotion

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Engaging innovative strategies to entertain

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