It’s said that adapting to a change, especially unanticipated, is done one day—one step—at time. Yet facing today’s business reality amidst global upheaval, while anticipating what’s next, is a double-tall order. This 4-step process helps advance your brand—understanding tomorrow’s opportunities and reducing risk to make a healthy introduction to the new normal ahead.
Our world is in a state of radical flux, unknowns sprouting at every turn. Yet hope springs eternal and brands have time-sensitive opportunities for rebirth—to play into the cultural conversation, to harness brand power with a fresh tilling of white space. These quick steps apply trends and realities to your brand with a future-forward framework to safeguard equity and define a roadmap for action.
Is your brand hard to hear or struggling with what to say, yet needs to shout from the rooftops? Let’s be honest, not just any effort is worth the effort. Resources are finite and the pandemic landscape has changed our sound stage in a blink. This bite-sized process identifies where your brand can most effectively connect with its audience—with a plan and a song sheet to sing and be heard.
From one-way grocery lanes, to capacity caps, to contact-less everything, interaction in our physical world is vanishing—and brand connections are disappearing with it. Rather than over-sanitizing customer experience to a point of dilution, this process defines physical opportunities to reinforce your brand values, personality and character through experiential touchpoints that reestablish high-touch connection (while maintaining a safe social distance, of course).
Does the idea that “creativity is intelligence having fun” currently seem insurmountable? Winning campaigns have the power to move mountains, but the ascent through the outbreak terrain can be steep. This process takes the most direct path to the summit by anchoring bold creative ideation in strategic realities, delivering tools that can propel your brand’s ascent to higher ground in-market.
Is your audience having sensory overload in a shaken market where reality is unprecedented? Our world—its needs and expectations—are morphing by the minute. This “outside-in” approach applies pandemic-driven market realities to your brand proposition, crystallizing that diamond in the rough: a unique point of difference to deliver on today’s unmet needs with tactics to stay in the game.