Today I will acknowledge that
I can't do it all.

Yes, my brand needs some help

HAVE TO TACKLE A HOT SPOT
AND ACT FAST?

COVID-19 has ushered in a new world. 

Brands need to adapt as rapidly as the market is changing. To help, we’ve built COVID-19 brand solutions to sprint in as little as four weeks, integrating mission-critical inputs and high-value outputs your brand can quickly execute.
1. Risk Mitigation
2. Content Strategy
3. Campaign Creation
4. Market Differentiation

Risk Mitigation

How will your brand prepare for a new tomorrow, when today’s uproot can be all-consuming? 

 

It’s said that adapting to a change, especially unanticipated, is done one day—one step—at time. Yet facing today’s business reality amidst global upheaval, while anticipating what’s next, is a double-tall order. This 4-step process helps advance your brand—understanding tomorrow’s opportunities and reducing risk to make a healthy introduction to the new normal ahead.

  • Futurefluence™ Trend Foresights
  • Brand Ignition Session
  • Landscape Audit & Analysis
  • Scenario Planning Workshop

 

Delivers:

  • Risk Mitigation Plan

“The secret of change is to focus all of your energy not on fighting the old, but on building the new.”   -Socrates

Content Strategy

How can your brand impact the right people at the right time and place when it’s all in flux? 

 

Is your brand hard to hear or struggling with what to say, yet needs to shout from the rooftops? Let’s be honest, not just any effort is worth the effort. Resources are finite and the pandemic landscape has changed our sound stage in a blink. This bite-sized process identifies where your brand can most effectively connect with its audience—with a plan and a song sheet to sing and be heard.

  • Target Persona Optimization
  • Out-of-Category Gold Standards Audit 
  • Customer Experience & Touchpoints Map

 

Delivers:

  • Messaging Playbook

“Innovation is creativity with a job to do.”   -John Emmerling 

Campaign Creation

How can your brand quickly launch a time-sensitive campaign that is also strategically sound? 

 

Does the idea that “creativity is intelligence having fun” currently seem insurmountable? Winning campaigns have the power to move mountains, but the ascent through the outbreak terrain can be steep. This process takes the most direct path to the summit by anchoring bold creative ideation in strategic realities, delivering tools that can propel your brand’s ascent to higher ground in-market.

  • Competitive Opportunity Map
  • Creative Concepting
  • Tactics Ideation
  • Hero Campaign Development & Templates

 

Delivers:

  • Campaign Activation Toolkit 

Market Differentiation

How does a brand pivot to see, differentiate and claim share in shifting markets?

 

Is your audience having sensory overload in a shaken market where reality is unprecedented? Our worldits needs and expectationsare morphing by the minute. This “outside-in” approach applies pandemic-driven market realities to your brand proposition, crystallizing that diamond in the rough: a unique point of difference to deliver on today’s unmet needs with tactics to stay in the game.

  • Competitive Landscape Study
  • Futurefluence™ Trend Foresights
  • Social Listening 

 

Delivers:

  • Differentiation Opportunity Roadmap & Quick Wins

are you ready?

BrandJuice provides outside perspective to quickly get your brand unstuck during this time of crises. Moving the needle with purposeful strategy, uncommon innovation and artful creation. Let’s talk.

 

MORE IDEAS

OUR WORK

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We look forward to learning more. A BrandJuice team member will follow up with you directly.

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