In this all-new environment, implications for brands change in a blink. Our collective wish for a proverbial crystal ball may have never been more pressing. And while we’re all somewhat fatigued with the notion of “unprecedented”, it’s our reality. Many brands have questions about how best to engage with today’s market and what steps they...
Some normal, everyday tasks like going to the grocery store or shopping for a new pair of shoes have become serious, anxiety-provoking ordeals due to the coronavirus pandemic. But for many, there’s one task that is dreaded more than any other: one that strikes fear in the eyes—and mouths—of many: going to the dentist. And...
“A lifestyle brand is a conversation that happens at specific points in a consumer’s life. Forget the aesthetics or aspirations. Those are mere tactics. If you want to be a lifestyle brand, you need a rock solid understanding of the values that you want to explore with your consumer.” – Jasmine Bina, Medium The...
During a crisis of epic proportions, the rules for building and sustaining a brand have gone out the window. More than just trying to maintain business as usual, the pandemic is pushing brands to dig deep to find ways to be genuinely useful to people around the world. And with it, every category is being...
In the second installment of our examination into the casualization of culture, our focus has shifted to the permutations in fine dining and communication tools and how the way we communicate, work, and eat is changing in this new environment. Check out the first installment of this two-part series. Redefining Rapport in Education & Business...
This morning, I mused: I haven’t put on real pants in over a month. The thought of even my comfiest pair of jeans sends shivers down my spine. My makeup drawer is feeling neglected (thank you, Zoom, for the face retouch feature). I take plenty of calls from my couch, fluffy slippers nestled over my...
Discovering Opportunity In Times of Uncertainty When change is the only constant, making sense of the ambiguity is more paramount than ever. With the benefit of both hindsight and strategic foresight methodologies in place, BrandJuice is closely monitoring today’s consumer behaviors and market dynamics to help brands make connections between emerging trends, industries and...
The coronavirus pandemic is truly unprecedented. Its ripple effects are being felt in every aspect of the business world, causing small and large companies alike to reassess who they are and how they engage at the most fundamental level. It’s a confounding time for brands. Not only are many struggling financially as consumer spending tapers,...
Our world post-pandemic will never be the same. Right now, new realities are being shaped, shifting the ways people think, feel and take action. This seismic shift is more apparent than ever in healthcare—the virus has exposed the many cracks in the American healthcare system, ripe for disruption. As with any challenge of global proportions,...
In Italy, they sing in solidarity. In Denver, they howl. Every night at 8:00 PM the people of the Mile High City stand on their balconies, front porches and patios and howl in community. They howl for the hospital workers, in primal expression of gratitude. They howl to blow off steam. They howl to laugh. They...
In times when we are plagued – quite literally – with adversity, it is more important than ever to assess what really matters. This has been especially felt by hospitality brands who have absorbed the brunt of the coronavirus hit – faced with plummeting margins, mandated shutdowns, and a suspended, terrified workforce. Restaurant analysts and...
First Law of Usability: The design of a web page should be evident, the user should be able to “get it” instantly. Meaning they should understand how to navigate and your information should be easy to digest. Design for Scanning, Not Reading: Users are more likely to only scan the page. The quicker...
Don’t touch…your face, surfaces, money, venues. The list of “don’ts” goes on and on in the fight against global virus spread. And most importantly: don’t touch others. But isn’t that what brands do, “touch” people? From financial markets to supermarkets we’re left wondering—and for some, frantically pondering—how do we maintain connection? As social distancing continues...
Companies have a job to do: Environmental Responsibility A recent research report shows 90% of consumers believe companies have a responsibility to take care of the planet and its people. And as environmental concerns reach an all-time high, brands in every industry are assuming greater accountability for their role in combatting climate change by building...
Sweet! You’re working on a packaging project. Right on. Here’s a little proofing checklist of stuff to keep in mind along the way. May our experience be your wisdom. Holler at your printer. They know everything. Things like how the grain of the paper orientation makes a difference on how the ink or toner...
After recently completing a product and lifestyle shoot for our client, Mox Mind & Body, we had some tips and tricks on our mind for how to ensure a commercial shoot goes off without a hitch. And while a full blown photoshoot can seem like a daunting endeavor, you don’t need a fancy studio...
At BrandJuice we’re curious about the ever evolving world and the trends (or anti-trends) that lead human behavior. Every season we publish our quarterly Trend Report with roughly 10 emerging trends. We’re constantly analyzing consumer psychology and dipping into the undercurrents of what’s creating change in our world today. So we decided to take it...
The latest collection of market trends in business, lifestyle and health. As consumer behavior, regulatory environments, business climates, and retail markets change color as quickly as autumn’s changing leaves, brands are finding ways to shed the old and make way for the new. Adapting to the evolving landscape is requiring brands to become ecosystems, advocates,...
The revival of out-of-home advertising in 2019 and how traditional mediums are shaping the future of marketing In the era of internet advertising, brands are coming at us from every direction, every platform and every avenue. From cookies that are smarter than we could have ever imagined to apps that know you better...
Doing More with Less Impact On Your Skin And The World Around You Beauty brands and care products are rising to meet the needs of their consumers — with fears around harmful chemicals on the skin, frustrations with water and plastic waste and what is viewed to be unnecessarily high quality packaging designs, more consumers...
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