Visual Identity
BrandJuice understands the importance of leaving your visual mark on the world—one that is unique to you and your industry. We root ourselves in your brand’s strategy to get the “full lay of the land,” inside and outside of the category, before we begin conceptual development. Utilizing shape, color, type, form and function, we design visual identities and sub brands for impact and differentiation. In other words, we give your brand personality a face (and add just the right amount of makeup).
Internal Branding
The heart of every brand is the people behind it, and the key to its success is to build from the inside out. We evaluate and capitalize on touchpoints to drive company culture through adoption programs and environmental branding initiatives—creating the truest form of brand evangelists who are ready to take on the world with your brand as their lightsaber.
Creative Concept Development
We know that truly connecting to the hearts and minds of consumers is not always as easy as it sounds (unfortunately). That’s why we build conceptually from the foundation of your brand strategy, then leverage trends and target insights to guide relevancy and approach. Our concept development capitalizes on what is most distinctive and compelling to drive audience engagement with creative that is seen and heard—loud and clear.
Packaging Design
Our philosophy is that people DO judge books by their covers, and packaging is no exception. We design to optimize not only the visual appeal for consumers, but also the form, functionality and messaging hierarchy—ensuring the most essential features of the product are emphasized creatively through research and consumer validation.
Advertising Campaigns
We start by identifying the human drivers that connect the shared values between your customers and the brand. Then we deep dive into the market landscape to conceptualize a differentiated campaign that will both increase awareness and drive loyalty. We target campaign development through identifying touchpoints for the brand, ensuring the customer journey to brand evangelism is inspiring, simple and memorable.
Experiential Design
Identifying areas of impact is our specialty. BrandJuice extends creative development by mapping consumer and brand intersections that can be best leveraged to increase brand equity and awareness. From tradeshows to event design, we identify opportunities to bring the brand to life through a variety of mediums and experiences.
Sales Collateral
We think beyond the direct mail postcard. It’s about the whole picture and the whole sales lifecycle. Using Integrated Marketing Plans as a launchpad, we create innovative ways to connect and engage your customers through marketing collateral and tactics that can’t be ignored.
