So often, visual identity is seen as a stamp or symbol of ownership or representation. It is called a “brand” for a reason. (See Glossary below.) It gets etched on metal signs, stitched onto t-shirts, and emblazoned on literally anything we can get our swaggy hands on. Through that dispersed symbolism, it becomes a human...
FINDING INSPIRATION It has become a natural thing for us designers to find inspiration through polished designs from our peers mocked up in on linen bookcovers or printed in thermography. Then we fill our Pinterest boards and mood swatches up with the end product of other people’s explorations. It’s a clean way to approach the...
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