The votes are in. From heartwarming to humorous, binge-worthy to cringe-worthy, 2021 was full of historic brand moments worth commemorating. And though some brands may have faltered while others flourished, they all share one thing in common: their trials and triumphs taught us thought-provoking–and often entertaining–brand lessons we’ll carry with us into 2022 and beyond. ...
So often, visual identity is seen as a stamp or symbol of ownership or representation. It is called a “brand” for a reason. (See Glossary below.) It gets etched on metal signs, stitched onto t-shirts, and emblazoned on literally anything we can get our swaggy hands on. Through that dispersed symbolism, it becomes a human...
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