If you’re a brand looking to keep up with today’s ever-evolving consumers, you’re likely aware of how critical it is to glean primary learnings and test concepts with your customer base. Many brands base their development and innovation efforts on critical assumptions. However, the issue with assumptions is that they can be dangerous, even when...
Ashley Chaffin, Senior Brand Strategist, is the spotlight of our June employee profile. We sat down for a Q&A to deep dive into her refreshing way of thinking and insightful vision that drives our team every day. Tell us about where you grew up? I grew up in Gainesville, Florida, a college town too...
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