By Jeni Anderson, BrandJuice Senior Strategist
Marketing today is big.
Big data, big degrees, big programs, big money.
Digital, content, direct, inbound, outbound, external communications, internal communications, social, media relations, there are a million ways to slice and dice a marketing program today. Yet at the core of it all, there’s the message.
You can have the best marketing program in the world, but if you don’t know what you’re talking about, no one else is going to either.
In large and small businesses alike, getting everyone to agree on the messaging is a difficult proposition. The CEO says one thing. Sales says something else. Marketing wants everybody to say something completely different.
So what’s the secret to getting to a message that everyone can use, and that people actually care about?
Building a brand is no easy task, and with a multitude of marketing communications platforms, it can be overwhelming. So take a deep breath, pound your coffee, pull out your moleskin and get to work. Once you have messages that people actually care about, the rest is just details.*
*Shhhhh don’t tell design I said that.