Insight Catalyst

Uncover deep understanding of market needs directly from the source to activate stronger connections.

• Gather primary insights from hyper-targeted audiences and consumers
  
• Foster co-creation and idea optimization using visual and multimedia stimulus
• Expand perspective with streamlined global reach

Delivers:

• Optimized insights and pressure-tested concepts to progress in-market action

Alignment Catalyst

Simplify the forum for cross-functional contributors to easily weigh in on ideas, driving alignment to propel action. 

• Capture critical feedback from internal stakeholders
• Understand cross-functional realities and considerations
• Vet strategic directions and innovation opportunities
• Streamline idea filtering for data-driven decision-making

Delivers:

• Idea assessment and prioritization to power brand action plan 

Ideation Catalyst

Source fresh ideas that eliminate groupthink to fuel targeted strategies and inspired tactics.

• Generate volume of ideas in simple, structured framework 
• Use creative stimulus and visual pinboards to inspire co-creation
• Filter and rank creative ideas for actionable brand planning and marketing activation

Delivers:

• Innovation or activation opportunity map with optimized go-to-market concepts

Good ideas often need a system where ideas can collide with other ideas; a space where ideas can mingle and swap and create new forms that are bigger than the sum of their parts.”

 

– Steven Johnson, Where Good Ideas Come From