Erin Jones, BrandJuice Director, is the spotlight of our April employee profile. We sat down for a Q&A to deep dive into her refreshing way of thinking and insightful vision that drives our team every day.
Tell us about where you grew up?
I grew up in Kutztown, Pennsylvania. It is a small town about an hour west of Philadelphia. It is in a very green, green part of the country—and I miss that. I also miss having a main street.
What brand is your personality most aligned with?
Oh that is a hard one. My good personality or bad personality?
Cape Cod potato chips. Yay, those. Salty. Crunchy. Nautical. Tried and true. Simple ingredients. Simple things bring me a lot of happiness.
What led you to choosing this profession?
A very twisted path! I always loved to write and writing got me in the door when I was younger. Then connecting the dots got me hooked to brand strategy. I studied poetry in post-grad, and that way of thinking has really served me well.
I want to be like Iris Apfel. I want to be over the top but passionate about all things around me. I also want to be eccentric when I grow up.
I wish I could be like a famous chef.
What’s your most irrational fear?
I don’t think I have one. My biggest fear is being too rational. I can be very rational, and I don’t want to ever let that take over the passion.
If you could keep only 5 possessions, what would they be?
My green Dutch oven
My Marushka collection
My mom’s bright red ceramic apples
What are you drinking come five o’clock?
Reposado Tequila, club soda and lime.
Best restaurant in Denver?
What’s the best book you’ve read so far this year?
So far this year, a good old John Grisham, Sycamore Row.
When you’re in need of creative inspiration, where do you go? What do you do?
I walk. And walk some more. I also look to TV. Many people feel it is a cop-out, but with the direct access to documentaries and British dramas or murder mysteries—I always learn something.
What was the last picture you took with your phone?
A picture of my broken fridge to send for warranty.
And before that, a picture of Kellan pouring popcorn on the rug and then picking up the kernels with his little hand.
If you could give your younger self any advice, what would it be?
Start a routine. Follow-through. Always.
What’s the best part about working at BrandJuice?
The best part of working at BrandJuice is the constant challenge. The constant evolution that is part of the job description. Think big or go home.
Follow along on our social media over the coming weeks to find out more about what Erin’s life is like when she’s not cultivating creative genius at BrandJuice.