Maintaining Brand Relevance

The Accelerated Pace of Business Transformation

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Today's Buzzword: Pivot

2020 marked the beginning of a new decade and, unbeknownst to many, would become a decade that would usher in unprecedented impacts on life as we’ve come to know it.  Industries that are typically slow to evolve or adapt have entered a phase of accelerated change in the midst of a global pandemic with rapidly shifting social and economic realities. The future viability of a business will be dependent on their ability to pivot.

3 Guiding Principles

Click through to the three-part series below to learn more about how you can  shape both near-term and long-term strategies to adapt quickly, meaningfully and effectively.


#1 Think Macro, Act Micro

Take a broad view of customer demand when embarking on business transformation. Look to macro scenario-planning to help you get the big drivers of potential outcomes on the table, then create a plan that focuses on the micro, tactical execution – which will make or break your efforts.


#2 Disrupt, Before You’re Disrupted

Increasingly, incumbent organizations in industries like academia, healthcare, and government are getting to the pointy end of disruption, where they must accelerate the transition from legacy business models to new ones (and even allow potentially cannibalizing businesses to flourish.) Sometimes this requires a very deliberate two-speed approach where legacy assets are managed for cash while new businesses are nurtured for growth.


#3 Foster Connection and Community-Building

As you change or pivot your business, maintaining a strong relationship with your customers and a broader sense of connection to your community will be critical. How can you better serve your current customers with new offerings? How can you highlight the positive aspects of the changes we’re experiencing in a way that will be perceived as a benefit to them, or to the broader community at large?

Companies that earn $1 billion a year earn an additional $700 million
over three years by investing in customer experience.
– Source: Forbes

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