One of our last panels on Monday afternoon was an inspiring discussion from our Denver friends over at Groundfloor Media. The successful PR firm – built by Laura Love and Ramonna Robinson – has won Outside Magazine‘s Best Place to Work in 2013 and 2014, which comes as no surprise given the unique culture the two have grown over the years.
At Groundfloor, culture goes far beyond having a ping pong table or a kegerator in the office – it runs deep and guides every strategic decision – from the very moment a new employee or client comes on board. According to Groundfloor, culture is more than just a perk for employees, it’s what attracts the very best talent, and keeps them around for years. We couldn’t agree more. So if you’re in the midst of shaping your own company culture, what can you do to build a truly great work place that retains employees?
A few takeaways: