As consumer behavior, regulatory environments, business climates, and retail markets change color as quickly as autumn’s changing leaves, brands are finding ways to shed the old and make way for the new. Adapting to the evolving landscape is requiring brands to become ecosystems, advocates, civic leaders and therapists in order to drive systemic change from the top down.
This edition examines everything from social media’s impact on the perception of value, to the emerging notions of connection and building a community-centric world, to the redefinition of category conventions and self-expression.
BrandJuice’s Futurefluence™ takes a 360-degree look at the world, dissecting the trends driving market disruption, with strategic predictions on what will happen and how you can take action.