THE CHALLENGE
Cala Health, a Google-backed electrical medicine device company, was primed to bring awareness and breakthrough treatment to an underrepresented disease state, yet lacked understanding of their key audiences and their unmet needs.
THE OUTCOME
BrandJuice immersed in the technology, category landscape, and conducted in-depth research with critical audiences in order to strategically position, message and evolve the visual expression for both the technology and the company’s first offering: Cala Trio, a personalized wearable device that delivers immediate relief. As the only brand with treatment that can be delivered “on patient’s terms,” Cala Trio brings empathy and authentic understanding to a category where options have long been ineffective and few and far between.
