Sep 8, 2020

BRANDJUICE JOINS GLOBAL ICOM NETWORK

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BRANDJUICE JOINS GLOBAL ICOM NETWORK, EXPANDING INTERNATIONAL PRESENCE AND SERVICE OFFERINGS

 

September 8th, 2020: BrandJuice, a Denver-based agency specializing in brand strategy, business innovation, design and creative activation, strengthens its worldwide service offerings through partnership with ICOM. ICOM, one of the world’s leading global networks of independent agencies providing advertising, marketing communications, media, digital and related services, announced the partnership Tuesday, with its commitment to enhancing client value with the addition of the U.S.-based agency.

 

“We are excited to join like-minded agencies worldwide who can partner with us to optimize insights, strategy and creative activation—supporting the needs of our global clients,” said Andrea Stone, BrandJuice Managing Director. “We value the professionalism and collegiality of a peer group of agency leaders, talented people with whom we can augment services to our clients and grow together.”

 

BrandJuice’s innovative and proven processes are designed to help brand teams think beyond their category, exploring trends and analogs. This learning, coupled with target insights, helps identify breakthrough, disruptive strategies to creatively activate brands for growth. By integrating with the ICOM network, BrandJuice is bolstering its unique value proposition through the addition of powerful international resources. This partnership enables the integration of local insight with global impact, for both upstream and downstream brand development, to support global brands.

 

ICOM lauded the strategic addition to the network in a statement from Bob Morrison, ICOM Chairman and CEO, Morrison, Atlanta, USA: “BrandJuice’s strategic thinking, its ability to work as a lead agency and especially for multinational brands will be invaluable to our network.” Both organizations welcome the shared expertise and open-source collaboration the partnership brings, as the network collectively serves ever-evolving client needs.

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