There are 5 wellness benefit territories that are paving the path for breakthrough consumer cannabis offerings.
Consumers are looking to wellness brands to fulfill a variety of benefits. And while cannabis brands were once relegated to a niche market, they’ve since crossed into mainstream territory. Conversely, several mainstream brands have taken a page from the canna-business marketing book by evolving product strategies to meet consumers’ increasing needs.
Elegant cannabis-infused dinners designed to spark joy and build relationships
Cannabis truffles placed in swag bags to surprise and delight nominees
Combines MCT oil with CBD for post workout recovery and pain relief
A drug designed to be almost chemically identical to THC for cancer patients
Pairs organic ingredients with vitamins and CBD to calm anxious pets
Portable aromatherapy pots with essential oils for healthier stress response
A motivating and energizing blend of adaptogens and CBD for mental endurance
Coffee pods designed for the Keurig infused with CBD for a balanced start to the day
A CBD skincare product that infuses botanical aromatherapy for a healthy glow
A new line of CBD skincare products from a major beauty brand
From brand strategy to innovation to design, our process begins by asking WHAT IF?