Dos Gringos (DosGringos.com), the expert grower and supplier of Sunflowers to retailers across the United States, announced the launch of a new Sunflower endeavor. Sun.Flowers (www.sun.flowers) an expert resource in all things Sunflowers offers a unique shop of exclusive Sunflower bouquets and an online magazine that inspires a curated lifestyle.
Jason Levin, CEO of Dos Gringos began developing the project after noticing an opportunity to provide retailers with a unique resource for Sunflower education, driving interest and increased purchase in the category.
“At Dos Gringos we stand by four pillars: people, freshness, innovation, and growth,” said Levin. “The same goes for the Sun.Flowers business. And the innovation piece is something we take seriously. More than just selling design-driven arrangements, we aim to give consumers more tools to have a better experience with their floral. With this vision we want to brighten life, everyday, and we believe in the power of Sunflowers to accomplish this goal.”
Dos Gringos currently supplies sunflowers to over 10,000 grocery stores throughout the United States. To effectively support retailers and develop the engaging new brand, Dos Gringos worked with BrandJuice to create and launch the new visual identity and content strategy. BrandJuice was named one of the top branding agencies in 2015.
“Jason and his team have been great partners who truly listened to the market to create a unique brand. Sun.Flowers strikes a balance of fashion and function–fulfilling consumers’ needs as much as it does their aspirations. The brand will be activated through a micro-influencer strategy connecting the target to relatable, authentic content that is designed to drive sunflower sales.” said Alexandra Hilker at BrandJuice.
The Sun.Flowers business was built on a philosophy of sharing “The Everyday Joy”, spreading smiles to everyone across the country.