Brands continue to shift shapes as quickly as the changing of seasons, reacting in a way that delivers temporary benefit. With disjointed digital experiences and diminishing human presence, customer service has suffered. But, as far-off trends like AI, crypto and enterprise-wide sustainable practices become embedded into daily life, it won’t last for long.
Fortune will ultimately favor the focused. You cannot change to meet every consumer demand, but you can identify the single hardest tension that is in your power to solve and in doing so, elevate your brand’s position above the noise.
BrandJuice’s Futurefluence takes a 360-degree look at the world, dissecting the trends driving market disruption, with strategic predictions on what will happen and how you can take action.