B to B

Bringing Heart and Soul to a Humble Commodity


An increasingly competitive global landscape and complex trade and supply dynamics were challenging U.S. Potatoes’ international market share and position as the export market leader. Potatoes USA needed to revamp the story of U.S. Potatoes in order to drive preference and competitive differentiation in global markets, from Malaysia to Mexico.



With deep knowledge of B2B and B2C verticals, the BrandJuice team partnered with Potatoes USA to refresh the global U.S. Potatoes industry-wide campaign. With eye-catching custom illustrations and imagery, paired with bold headlines that evoke the essence of the American spirit, the campaign successfully aided in recapturing the hearts and minds of international trade customers and consumers—igniting sales and driving U.S. brand preference globally.

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