B to B

Building a New Kind of Healthcare Brand

The Challenge

A group of leading independent health care companies came together with an unprecedented vision to reform the costly and complex medication purchasing landscape. In order to reinvent the system to better serve patients, providers, and the entire supply chain of industry stakeholders, they were in need of a breakthrough brand bold enough to embody their mission and values.


The Outcome

Built on the principles of collaboration, unifying purpose, and a relentless drive to move the industry forward, BrandJuice partnered to develop the Synergie Medication Collective brand strategy, name, and visual identity. Complete with a website, brand book, and tools for ongoing activation, the holistic strategy and integrated design took the brand from inception to a buzz-worthy market launch. Solidifying the brand with a unique position to improve life-changing care for millions, the Synergie name and energetic new look and feel successfully defy industry conventions and disrupt the standard quo of the category.

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