Health & Pharma

Priming a Masterbrand for Healthy Growth

The Challenge

After numerous recent acquisitions expanded its business into new verticals, Modivcare needed a strategy that would unify its collection of cross-category companies under a single masterbrand while providing clear value as a newly established provider of comprehensive SDoH services—from transportation and meals, to in-home care and remote patient monitoring.


The Outcome

By conducting primary and secondary market research and identifying key strategic business opportunities, BrandJuice developed a simplified yet breakthrough Masterbrand Portfolio Strategy for Modivcare. Accompanied by a compelling naming system, sub-brand design, value proposition, and in-market messaging, the radically patient-centric strategy was confirmed through audience validation to successfully disrupt category conventions, in alignment with Modivcare’s position as first and only company to ever unify siloed SDoH services and offer a comprehensive suite of supportive care. Ultimately setting Modivcare up to be a bold industry leader and trusted household name.

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