B to B

Transforming a B2B Supply Staple into a Consumer Favorite


Wobble Wedge has a cult following that spans the gamut of audiences from tinkering dads to hip mothers all the way to hardware store regulars. When the team at Wobble Wedge decided they wanted to grow from their current B2B space into a B2C offering, we were there to help wedge them into the retail space.



We started with a new twist on an old favorite, ala Tupperware parties, in order to explore the community aspect of curiosity. With so many ways to wedge, prospective consumers were elated at the opportunities to fix just about anything in a matter of seconds. In order to bridge the gap, we refreshed the visual identity while paying attention to current brand equities. Our goal was to hint at the endless wonders a wedge could bring to the imagination while also giving the consumer an easy place to start exploring. By creating a strong, but versatile design system, we left room for growth for both product innovation and expansion in retail.

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