THE CHALLENGE
Scaled Agile aimed to maintain their stance, not only as experts in the scaling agile space, but as inventors of the industry-leading framework. The company has successfully introduced thousands of enterprise organizations to a faster-to-market way of solution planning, but needed a fresh take on communicating their future-forward way of working to the world that felt clear, distinguished and ownable.
THE OUTCOME
By creating a steadfast design system that allowed for seamless implementation across a variety of different sub-brand deliverables, templates and tools, BrandJuice was able to cement Scaled Agile as the key resource for business agility. Working in partnership with their design and marketing teams through a rolling brand launch internally, we established a trusted visual communication strategy that has helped them to uncover new market opportunities and build brand equity.
