The most innovative ideas do not come out of thin air. There is a methodology—a thoughtful path—from which each great idea is born. At BrandJuice, we believe this journey is core to the creative process. Whether a brand is starting from scratch and looking to hone in on a distinct positioning, or looking to extend...
The Galactic Empire takes over Denver International Airport #MayThe4thBeWithYou Uber is quitely testing a massive merchant delivery program: UberRush This anti-littering campaign uses DNA to identify litterbugs and put their faces on ads McDonald’s takeout bag undergoes an amazing – and useful – transformation This creative agency created a hypothetical rebrand of Hillary Clinton’s political...
How Fashion Designers are jumping on furniture as a savvy investment Mobilegeddon is upon us: Google reminds us it’s a mobile world Magic fabric that can change shape at will may be the future of fashion Google’s new wireless phone service may make wireless carriers a lot less relevant Money can’t buy everything, Comcast realizes...
BrandJuice is proud to be selected by Clutch as one of the Top Branding Agencies for 2015. Clutch identifies leading software and professional services firms that deliver results for their clients. The research firm does this through an innovative research process that melds the best of traditional B2B research and newer consumer review services. Their research helps...
Instagram is turning viewers into shoppers with a single click The future of mobile ads is here, and it’s in the form of 3-D How to get rid of annoying songs stuck in your head Hillary Clinton’s new campaign logo faced a firing squad of criticism on Twitter This Tokyo airport installed indoor running tracks...
Today’s consumers are exposed to monumental amounts of media, messaging, and advertising. Words and visuals have their limits. Brands that build a multi-sensory experience can cut through the clutter and communicate more meaning. 1. Look under the hood. Before investing in multi-sensory, take stock. What traditional assets are really working for you? Conduct an audit...
From Land Rover’s hyper-stylized Defender (thanks to Paul Smith) to a cyber-stalking app parading as a dating site, here’s what you missed this week: AdAge: The Future of brick-and-mortar boils down to lifestyle . Food cinemagraphs: prepare to be mesmerized. Dating Apps: Happn is like Tinder, but connecting you with strangers you see in public. Programmatic Marketing: allowing brands to...
This year at SXSW, the Apple Watch was just the tip of the iceberg – wearables were everywhere, presented in a multitude of form factors with design front and center. Uber-futuristic and surprisingly practical, the new wearables of the world are targeting problems we face in daily life with functional solutions. Kid Communications Tinitell, a Swedish...
One of our last panels on Monday afternoon was an inspiring discussion from our Denver friends over at Groundfloor Media. The successful PR firm – built by Laura Love and Ramonna Robinson – has won Outside Magazine‘s Best Place to Work in 2013 and 2014, which comes as no surprise given the unique culture the two...
For the list-obsessed Evernote is the holy grail. The app has evolved quickly over the years, thanks in part to the innovative foresight by CEO Phil Libin. This year at SXSW, Libin came to discuss the art of decision making and how fear-based decisions can hinder the longterm growth of startups. Libin believes a shift...
DRAFT app is one of many fast growing tech companies in the Austin area. Named one of the Top 50 Austin Startups To Watch, and an official selection in SXSW’s Startup Spotlight, DRAFT aims to be the premier resource for managing and optimizing investments. And it all starts with a personalized, easy-to-use mobile app that is as beautiful as it is advanced. DRAFT gives...
On this sunny Saturday in Austin, SXSW has kicked into full gear. As the crowds descend onto the city, the energy is at its peak, as is our insatiable need to consume as much BBQ as physically possible. We kicked off the afternoon partnering with our favorite Colorado food truck, Nomad Street Cuisine, that can be found...
By Peter Murane Is your CEO a good CEO? A new book by Joel Trammell – The CEO Tightrope – explores the behaviors of good CEOs and bad. We heard him speak at SXSW yesterday and were impressed. Some highlights: What’s the #1 job of a CEO in Trammell’s opinion? Recruiting. “There is no more...
Day One of SXSW Interactive kicked off with a dizzying range of sessions covering everything from wearables and 3-D printed fashion, to fighting Ebola with technology, and the gamification of peace. Regardless of your motives for attending the event, the array of knowledge to be had is vast. Now, what you choose to do with these...
How to be a Brand Startup By Erin Blood In the world of tech, the word startup is synonymous with opportunity—a wide-open horizon of possibilities. “Startup” also conjures up reflections of hurriedness and scrappiness and garages. Yet, The Lean Startup, Eric Ries’ masterpiece, is not about overcoming the boundaries of being bootstrapped, but about doing...
In today’s fast paced, web-driven world, venturing into hospitality can be a challenge. Turnover is often high, and nailing the right concept at the right time has become increasingly difficult. Environmental branding is paramount when crafting a unique experience. We’ve noticed many of the concepts that succeed in the space have an authentic soul that is undeniable in the hearts...
This month we’ve been celebrating BrandLove — showcasing the ways brands can mean more to consumers. Have heart and soul. The best brands evoke an undeniable emotional connection. Beyond functional benefits and price plays, the best brands win hearts and minds by forging an authentic and reciprocal relationship with consumers.
With the evolution of the Internet, and social media in particular, how we market a brand has changed radically from the days of yesteryear. Consumers can connect with their favorite brands with a click of a button, or 140-characters, voicing their unconditional love, or passionate distaste. Creating brand loyalty has never been as important as...
It’s no secret that convenience is paramount to consumers in a world that continues to move faster. From smoothies and shakes, to bagged and boxed lunches, nutrition on-the-go is booming. The snack bar category in particular has skyrocketed with double-digit growth, thanks to portability and a health-forward perception. With an oversaturated category and limited shelf space,...
How do you build a brand with soul? Today’s most successful companies have a story all their own and a distinctive personality that emanates across every touchpoint. In the beginning of the strategy process, we often ask – if your brand were a person, or a celebrity, who would it be?
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