WALLET TESTING

The Power of Proving Success…Before You Go to Market

Customers speak loudest with their wallets, yet traditional research asks them what products they want, and what they might buy. This approach can deliver a false read: because you asked consumers to speak from their heads not their wallets.

There’s a better way to gain deep knowing — before products launch. With BrandJuice’s patent-pending Wallet Testing™ — proven in hundreds of real-world environments for Fortune 100 companies — consumers actually buy early-stage new products in small-scale commerce environments. You measure actual audience behavior – not just opinions. This transactional learning approach is changing the way consumer research is done — for the better.

When you win hearts, minds and wallets, you remove flawed assumptions, reduce risk, gain important insight, and increase the odds of success.

Here are some of the important questions Wallet Testing answers:

WALLET TESTING OFFERINGS

IN-MARKET PRODUCT TESTING
Tests ideas in-market instead of in focus group facilities.

BEHAVIORAL INSIGHTS
Rather than basing decisions on modeling consumer opinions, Wallet Testing models decisions based on actual consumer behavior, thereby reducing risk.

TRIAL TESTING
Measures whether an innovation will drive purchase and among what target audience.

USAGE EXPERIENCE
Explores what happens after the customer takes an innovation home with them.

MORE

INNOVATION INFRASTRUCTURE

Ongoing Learning and Innovation for Ongoing Success

With Innovation Infrastructure, clients develop bigger ideas using a turn-key system that supports brand innovation efforts with less effort and risk.

The Grid can help you build a launching pad for sustained business growth. With Wallet Testing, for instance, the deep insights gained from real-behavior transactional learning may be repeated. By setting up ongoing test beds like pop-up stores or e-commerce sites, BrandJuice makes testing easy for clients. Test results are captured through a data system and feed into your overall decision-making process.

The BrandJuice Creativity Collective may also be used on a weekly or monthly basis to solve business problems, create fresh marketing tactics, brainstorm communication ideas and create new products.

In your process of refining and testing new products and service models, Innovation Infrastructure reveals:

INNOVATION INFRASTRUCTURE OFFERINGS

CORPORATE INNOVATION MODELS
We consult with companies looking to evolve their corporate innovation model, underlying systems and improve ROI.

INNOVATION ORG DESIGN
How is your innovation group structured and connected to the rest of your company? Flawed organizational design can lead to “stranded” innovations that never make it to commercialization.

INNOVATION AGENCY OF RECORD
We offer an ongoing relationship for clients looking to develop brand innovation as a competitive advantage.

MORE

BRAND REIGNITE

Creative Strategies for Rebranding

Flat or declining brands may have a lot of growth potential left in them. For years, customers have turned to BrandJuice for our brand strategy expertise and what they describe as “better thinking.” Our Brand Reignite methodologies take Brand Detection insights and put them to work. We create enduring new brand positioning, creative looks and feels, and pipelines of innovation opportunities to maintain and grow points of difference, market share and relevancy.

Hundreds of brands have turned to us to reinvigorate a declining brand or build a new brand from the ground up. We help companies know:

BRAND REIGNITE OFFERINGS

CREATIVITY COLLECTIVE® BRAINSTORMING
Our 100-person-strong group of unmatched creative talent, comprised of art directors, writers, creative consumers, entrepreneurs and customers. It transforms Brand Detection insights and brand innovation platforms into big ideas. The Creativity Collective fuels Brand Strategy development, Futuring, marketing ideas and business problem solving.

BRAND POSITIONING
We collaborate with you to define the one core idea that resonates in the hearts and minds of customers and prospects.

BRAND STRATEGY
Creates a roadmap over time to develop brand advantage in the market place.

MORE

BRAND DETECTION

Unique Customer Insights

Brand Detection is insightful, actionable discovery. It develops insights around brand equity, competitors, and market forces.

These market immersion and research assignments can be stand-alone projects or feed into Futuring and Reignite efforts. Our approach to insights is collaborative: clients are active on the journey.

Methodologies range from lightning-fast digital engagement techniques to more involved traditional approaches. Insights presentations are designed to “travel well” inside companies, and may include video summaries, persona development, story telling, and more.

Our proven Brand Detection process for innovation strategy helps you ask and answer the burning questions, including:

BRAND DETECTION OFFERINGS

CONSUMER & CUSTOMER IMMERSION
Mastery of a broad range of proven and new immersion techniques to develop brand innovation insights.

BRAND EQUITY DEEP DIVE
A deep dive into brand perceptions, accepted beliefs, strengths, weaknesses and values.

MARKET ANALYSIS
Analyzing where markets are headed and where the puck is moving.

INSIGHT SYNTHESIS
Quickly mine existing research or new research in a client workshop format to develop insights and growth platforms.

MORE

FUTURING

Innovative Brand Consulting for Tomorrow’s Revenue

For more than a decade, we’ve helped companies invent how they’re going to grow in the next chapter of their lives — near-term and long-term. In Futuring, we partner with you to:

• lay out your growth plans
• determine sensible new business models
• create a range of growth platforms
• build a portfolio of innovation “bets” (business units, line extensions, etc.)

Our clearly defined process will help you understand your company’s advantages, points of difference, where trends are headed, where consumers are headed. By matching up all four of these aspects, we can begin to generate good growth ideas. Contact BrandJuice now to learn more.

Through Futuring, you can answer:

FUTURING OFFERINGS

WHITE SPACE IDENTIFICATION
Together, we create a map of possibility, defining where your brand and business can expand and grow.

CUSTOMER CO-CREATION
Rather than develop innovations internally, co-creation invites customers into the process to inspire and help shape ideas. Customers are screened for conceptual ability/domain expertise.

COMMERCIALIZATION SUPPORT
We extend our services beyond creating great ideas to supporting commercialization through innovative tools like Wallet Testing.

MORE

INNOVATION MASTERY

Ongoing Training and Change Management

With Innovation Mastery, BrandJuice helps you shape a brand innovation culture inside your company through short-term and ongoing training. We help guide innovation teams to develop core skills, adopt the same language and utilize the same proven system and stage-gate process.

We align company leaders around their corporate innovation goals. Then we teach key managers and project teams a common language and process model for developing and commercializing innovations.

Mastering innovation means you will know the answers to such questions as:

INNOVATION MASTERY OFFERINGS

INNOVATION CULTURE AUDIT
Understands employee beliefs around the company’s approach and commitment to innovation. Defines opportunities to build innovation culture.

INNOVATION TRAINING
Curriculum to help employees become more creative and effective idea creators. Emphasizes healthy innovation culture. Taught by BrandJuice experts.

INNOVATION AGENCY OF RECORD
We offer an ongoing relationship for clients looking to develop brand innovation as a competitive advantage.

MORE

CREATIVE VISION + ACTION

Turning Strategy Into Creative Action and Doing

Just as the digital age closed the gap between brands and customers, our marketing tools now include unprecedented opportunities with which to tell brand stories, engage customers and drive them to action.

BrandJuice has years of helping client partners compel people, globally, to engage with brands. Creative services include concepting, brand positioning, search-friendly web design, online video, social media and metric systems to refine marketing investment.

Along the way to clarifying your creative vision, we deliver answers such as:

CREATIVE VISION + ACTION OFFERINGS

CREATIVE POSITIONING & MESSAGING
Through Brand Detection, Wallet Testing and value proposition development, we create messaging strategies and tactics to differentiate your brand

BRAND IDENTITY CREATION
Logotype/logo mark services (including slogan and tagline creation) whether you require a new identity or are updating one.

BRAND STYLE GUIDELINES
We create guidelines articulating the proper internal and external use of the brand logo, slogan, tag, colors, fonts, tone-of-voice, copy length, image usage and more for traditional and digital marketing applications.

MORE