“Another soda rebrand?” It’s the question we’ve asked ourselves each and every month since January 2023. The biggest soft drink brands seem to be locked in some sort of visual expression tug of war; every month, one company or the other has launched a total redesign of one of its subsidiaries—which prompted us to wonder:...
A more engaging way for brands to tell their story has emerged, and we’re here to reveal how you can work it into your marketing efforts. More than ever, brands are fighting for viewer attention in the digital realm. With fast-paced scrolls and shrinking attention spans, it becomes more difficult—yet more critical than ever—to find...
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