Lizzy Bakhaus, BrandJuice Strategist, is the spotlight of our February employee profile. We sat down for a Q&A to deep dive into her refreshing way of thinking and insightful vision that drives our team every day. Tell us about where you grew up? I was born in Lexington, Kentucky but spent most of my life...
BrandJuice is excited to announce a new partnership with Denver’s own Purple Door Coffee. A project close to our hearts, Purple Door is a specialty espresso bar and coffee shop located in the historic Five Points neighborhood that employs teens and young adults who have been homeless and want to leave homelessness behind. Stemming from...
By Peter Murane, Founder & CEO It’s a beautiful day to be a Denver Bronco fan. And a beautiful day to be in branding. Last night’s Super Bowl featured some particularly good advertising after a couple of years of lackluster work. Between bites of chips and salsa here’s what stood out for me. Keep in...
Andrea Stone, BrandJuice Managing Director and fearless leader, is the spotlight of our February employee profile. We sat down for a Q&A to deep dive into her refreshing way of thinking and insightful vision that drives our team every day. Tell us about where you grew up? Marin County in the Bay Area. It’s...
At BrandJuice, we are inspired realists. We know there’s much to be learned from the world around us, true to life. We take inspiration by seeing, doing, experiencing. It helps us make brands mean more. Seeking inspired realism wherever we go, we are constantly on the quest for thoughtful innovation. This calendar is a collection...
By Amanda Cook, Director Good benefits, shared values, praise, respect, and productive people working together as a team, are critical elements to building a happy, strong company culture. It’s equally important to create a culture that’s unique to who you are and what you do. At BrandJuice we are declaring 2016 our year to escape...
Designer and the newest addition to the team, Avi Kommel, has an incredible eye and passion for photography – especially when it takes him to the streets. His ability to capture the unique and unexpected is truly an asset to creating innovative brands for our clients. Don’t be alarmed if you see him wandering about...
By Joanie Bier, Brand Marketing Coordinator Our fair-trade morning coffee, our backwoods wanderings, our conscious-consumption choices. We’re mindful. Beholden even. Heck, we’re #blessed. But while we may think the carefully crafted casualness of our lives makes us original, we are in fact one of thousands—maybe millions—using aesthetically pleasing photos on social media to feign...
By Jeni Anderson, BrandJuice Senior Strategist Marketing today is big. Big data, big degrees, big programs, big money. Digital, content, direct, inbound, outbound, external communications, internal communications, social, media relations, there are a million ways to slice and dice a marketing program today. Yet at the core of it all, there’s the message. You can...
By Kim McDonald, Designer at BrandJuice We’ve all been there, when the creative juices aren’t flowing, every idea is a dead end. You are waiting for that springboard—that idea that catapults your ordinary project into the realm of extraordinary. But how do we get there? Where are designers pulling inspiration to break free of the...
Dos Gringos (DosGringos.com), the expert grower and supplier of Sunflowers to retailers across the United States, announced the launch of a new Sunflower endeavor. Sun.Flowers (www.sun.flowers) an expert resource in all things Sunflowers offers a unique shop of exclusive Sunflower bouquets and an online magazine that inspires a curated lifestyle. Jason Levin, CEO of Dos...
The Rocky Mountains are rumbling as Denver Startup Week has officially topped 10,000 registrants. The largest free entrepreneurial event in North America, DSW has gained global attention, putting the spotlight on our progressive city, flourishing with community. The energy is undeniable, pulsing with innovation, and we’re proud to be part of “celebrating everything entrepreneurial in...
As the 2nd best city to launch a startup according to Forbes, it’s no secret that Denver is a hub of entrepreneurial spirit and innovation. And starting Monday, Denver’s 4th annual Startup Week will be at the center of it all. A celebration of everything tech, design, business, growth, and manufacturing, the week will be jam-packed with...
My good friend, Patrick Condon, of Finished Basement Company fame, gives each new employee a salt shaker on their first day of work. This is a company that grew during the recession, offers legendary client service and where employees grow from entry level hires to company leaders. Patrick instructs each new hire to keep...
In today’s overly connected world, one Facebook post gone wrong can take down an entire brand. What you say can and will be used against you, especially if the people’s court of Twitter has anything to do with it. This is the case for BIC, the international pen company whose South African contingent made the decidedly...
We recently began a project refreshing an iconic American brand with nearly half a century of success under their belt. Steeped in a rich heritage, a lasting legacy continues to reinforce the confidence of their tried and true fans. Same family, same factory, same reliable product offering. Does this matter? It got us wondering. Why...
A Note from the CEO – After tearing my Achilles tendon on a recent vacation to Italy I’ve been doing battle with the topic of patience. We’ve all heard the saying, “Patience Is a Virtue”. But is that true? Of course it depends on the situation. In a life threatening event impatience can be an...
At BrandJuice, we like to think differently. We reframe the way we view the world daily, taking the tried and true, and seeking ways to make it better. The way we conduct a focus group is no different. A staple of marketing research, the traditional focus group is designed to extract quick, honest feedback from...
Spotify adds video streaming, other services built around listener data United Airlines will give you up to a million miles for finding security bugs You’ll never have to leave work again thanks to these new sleeping pods Why a burger chain with only 68 restaurants is worth almost as much as Wendy’s This book regrows into...
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