As video content consumption rises throughout the country and the world, with mobile consumption rising 100% each year, it is undoubtedly an increasingly valuable asset to marketers. This vital platform is sought out more than ever today, as it’s story-telling capabilities are unmatched. Here are a few statistics: “Viewers retain 95% of a message when...
Laughter has long been viewed as a form of release from the pressure you face in your daily life – something many yearn to find in the workplace, especially those forced to succumb to a dreary work environment, day after day. But few consider the opportunity to apply the concept of laughter, or more pointedly...
Spring is here. From the emergence of Gen Z and the ever shape-shifting workforce, to the “Sriracha-fication” of CBD and data-driven everything, there’s a renewed energy to move and transform. BrandJuice’s Futurefluence takes a 360-degree look at the world, dissecting the trends driving market disruption, with strategic predictions on what will happen and how you can take action....
Sonic branding has been around since the dawn of radio. In the 1920s, NBC created waves with its broadcast chimes that became an instant icon, yet the power and importance of audio has been increasingly marginalized by the marketing world’s hyper-focus on creating visually-driven brands, campaigns and advertisements—giving sound little more than a second thought...
As we migrate through a culture of attention deficit, how can you enhance creativity, both as an individual, and for your brand? An infamous Microsoft study claimed that since the new millenium, the average human attention span is at an all time low of 8 seconds—most notably, lower than that of goldfish. While dwindling attention...
In an increasingly chaotic era driven by global political and economic unrest, relentless technology shifts and evolutions, and shrinking windows of personal and physical space, brands are working to carve out new opportunities with experiences built on kindness, caring and creativity to reach heads and hearts on a deeper level. One clear way this is...
In a disruptive age, established business models are under attack. The basic rules of the game for creating and capturing economic value that were once fixed in place for years, are now increasingly being subject to rapid displacement, disruption—even outright destruction. With deep roots in the proliferation of advancing tech, disruption has moved from an...
Emilee Dover, Art Director, is the spotlight of our January employee profile. We sat down for a Q&A to deep dive into her refreshing way of thinking and insightful vision that drives our team every day. Tell us about where you grew up? For most of my childhood, we lived across from an Olmsted...
For brands to survive, it begins with foresight. BrandJuice’s Futurefluence takes a 360-degree look at the world, dissecting the trends driving market disruption, with strategic predictions on what will happen and how you can take action. Take a look at the collection of our latest trends that cover lifestyle, health & wellness, and the business-focused...
We gathered together to collect inspirational ideas for out-of-the-box gift giving. Candles and socks are great, but… oh wait – those are both in here. Well, it looks like we’ve truly got you covered! Alexandra’s Picks Alexa-Enabled Big Mouth Billy Bass Give ‘em a gift they can really get hooked on. Because who doesn’t...
If everyone played the same way, we would end up in about the same place; not to mention, things would be pretty boring. If we want to change the game, we might have to break a few rules in the process. Last week we held our first ever Rebel With a Cause speaking series, bringing...
Business leaders may think that company culture is simply an internal recruiting tool or a talent retention strategy for current employees. But in a world of increasing focus on values and increasing transparency through sites like Glassdoor, internal culture can quickly turn the tide of external perception around your brand – with potentially very helpful...
Sean Stroh, Brand Coordinator, is the spotlight of our October employee profile. We sat down for a Q&A to deep dive into his way of thinking and what drives his strategic approach everyday. Tell us about where you grew up? I was born and raised in a pretty small town in California called Clovis. It...
Read the first post in this series, Starting a Cannabis Brand The Can Cross State Lines. Throughout Denver Startup Week, cannabis session panelists echo the opportunity for brands to establish strategic positioning and visual identity beyond the sea of green and black as the market continues to mature and migrate towards stabilization. “As the price...
Join us for the first Rebel With A Cause Storytelling Series November 6th, 4-6pm Register Now Brand Innovation has been beaten to death in the world of business. Cringe-worthy even. Slowly losing meaning in an era where we often change, simply for the sake of change. We’re forced to “innovate” to keep...
For better or worse, the way we view money is changing. In today’s world we have more ways to manage our money than ever, more ways to invest than ever, and a myriad of new currencies evolving the landscape of global wealth (e.g. Bitcoin). Yet with seemingly heightened awareness of finance all around us, as...
DENVER START UP WEEK RECAP A variety of cannabis-focused Denver Startup Week events provide learnings that present the biggest opportunity in this rapidly growing and ever-evolving industry — brands must differentiate through unique branding strategies and noteworthy design tactics in packaging and activation. Rising above Regulations Throughout Denver Startup Week, cannabis session panelists echo the...
With the support of brands like Patagonia and REI, the outdoor trend inspiring travel and out-of-bounds adventure shows no sign of slowing. And hoteliers are taking notice, cultivating unusual experiences, breaking down literal walls to give guests a closer connection to Mother Nature. Places like no other, where guests’ experience must be as authentic as...
As healthcare shifts toward technological advancements and a constant churn of innovation, how can the industry continue to keep patients—people—at the core of everyday operations, and organizational goals altogether? The tech + healthcare world of tomorrow may be efficient, modernized, and even on-demand and at-home, but what about the value in touch, in connection? How...
At the pivotal moment when consumers cast a vote with their dollar, the core question remains, “What’s in it for me?” How do we, as marketers, breakthrough the noise and resonate with your core audience? How do we shift our clients’ communication strategies away from inundating with facts and company history, and instead towards persuasion...
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